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Internet giant Google and satellite TV provider, Dish Network are currently in the process of testing a new television search service, according to The Wall Street Journal. In an article published this past Monday, the Journal reports that the new box is currently being tested only by Google employees with no immediate plans to rollout to the general public.
The device will allow viewers to search for shows and content on both the internet and satellite television through software created by Google. However, this is not the first time that Google and Dish Network have collaborated. Their relationship started back in 2007, when Google developed a way to better understand how to convey ads to Dish Network's customers and create procedures to accurately gauge how they are viewed. Google claimed that just after a year, their TV Ads platform was precise enough to report viewing habits down to the second.
Google isn't the only company jumping on the information band wagon. Just a week ago, TiVo launched a new line of digital video recorders designed to merge U.S. television programming and web content.
Industry experts predict that if TiVo continues this approach, their DVRs will take a back seat to integrating advertising and search results. What separates Google from its competition, is their experience at understanding search results and better yet how to subtly advertise to viewers. Additionally, most people are already comfortable using Google's services such as gmail and the popular social networking site, Facebook.
This trend could potentially present another opportunity for online retailers and businesses to reach even more customers. But don't run out to the store just yet. Both Google and Dish Network are tight-lipped about any timelines or information related to the new box. Until then, online businesses will just have to stay tuned.
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