by Angela Cavallari Walker

According to a survey conducted by The Logistics & Supply Chain Forum, a large percentage of companies are not currently working with a 3PL or third party logistics company.

Of those surveyed, 23% felt that other fulfillment options were a better fit for their companies. One cited reason for this response was the belief that business owners could better control the level of service, cost and quality. Almost half of the other respondents had not even taken the time to review or weigh the option of using a third-party logistics provider.

Fulfillment outsourcing offers many opportunities for companies to control the shipping and fulfillment process without the hidden headaches associated with managing a warehouse, staff and equipment. Most fulfillment outsourcing now includes access to technological offerings such as a Warehouse Management System (WMS.) These systems are integral to the success of managing the storage and movement of inventory in a warehouse and depending on the level or tier can cost anywhere from $35,000 up to $2,500,000.

For fulfillment outsourcing companies such as, SBC Fulfillment, it was important to offer all the access to this technology as well as the control that business owners seek. "Technology continues to be a big driver in our service offerings," says SBC President Brian Schoenbaechler. SBC refers to their Warehouse Management System, SmartTurn as the "glass warehouse" effect, where companies still have the control to view what is going on with their inventory anytime from anywhere.

More reputable fulfillment services companies, such as SBC Fulfillment offer a dedicated client account manager and a customer service support team. By outsourcing their fulfillment, business owners are better able to hold fulfillment companies accountable to a higher level of service.

Perhaps the most surprising feedback from this survey is the amount of opportunity still on the table for both the fulfillment and 3PL industries.

Tags: warehousing | outsourcing | fulfillment | 3PL | WMS

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by Angela Cavallari Walker

According to a statement released by AmericasMart Atlanta, the U.S. economy presents a positive outlook in the new year for the retail industry. The giant marketplace will host eight shows throughout 2010 featuring local and international vendors.

The Atlanta International Gift & Home Furnishings Market Show held earlier this month set new benchmarks and record buying. One reason for this upward trend is the expansion of new product categories and product introductions. Increasingly, retailers, manufacturers, and importers looking to gain exposure of their newly introduced products are turning to these shows to debut their wares.

Exhibitors continue to be a mixed bag of specialty shops, first-timers, multi-store retailers and longtime AmericasMart vendors. One newcomer, Cumberland Designs was able to successfully promote two new products. The online retailer carries a line of collegiate logo products including: pumpkins, wax and LED candles.

Cumberland partnered with SBC Fulfillment last year to design and create their website using Magento-a leading eCommerce software. Additionally, SBC handles Cumberland's fulfillment services including: warehousing, kitting, packaging and shipping.

AmericasMart hopes that this momentum will continue to bring back confidence for consumers and retailers in and beyond 2010.

Tags: fulfillment | magento | retail | georgia | ecommerce | economy

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Tags: holiday | fulfillment | recession | consumer | economy | outsourcing | storage

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by Angela Cavallari Walker

According to a recent study conducted by Performics, online shopping got an early start this holiday season.  "2009 Online Buyer Econ

omic Trends" found that one in five consumers got a jump on the bustling season starting as early as September. Of those shoppers, 29% started sooner than prior years.

The confusion and stress of traditional black Friday shopping has pushed consumers to keyboards instead of parking lots.  "You have to decide what is worth your time and frustration," said online shopper Denise Wall.  For Wall, no-hassle ordering and free shipping were big factors for shopping at home this holiday.

Wall decided against standing in line for more than two hours at a local Wal-Mart, and stayed home to peruse online ads in her pajamas instead. Online shopping trends have E-commerce retailers scrambling to meet the early demands of consumers. Popular stores such as Lands End and Zappos.com promoted their black Friday sales and wares to compete with more traditional brick-and-mortar retailers like Wal-Mart and Target.

By outsourcing their fulfillment needs, online retailers can compete in a hard economy and make a lasting impression during the busy holiday season. "Retailers are able to concentrate on product development and marketing," says Brian Schoenbaechler President of SBC Fulfillment.

Fulfillment companies offer more than just pick-pack-and-ship operations, and the E-commerce industry has taken notice. Full-service fulfillment solutions are now specialized to meet the unique requirements of retailers. This year, SBC rolled out a new E-commerce application called Magento Connect, which allows online retailers to directly tie-into SBC''''s fulfillment products.

"We can offer online retailers the leverage to make a lasting first impression for their business during the peak holiday season and throughout the new year,” says Schoenbachler.

To learn more about fulfillment services click here

Tags: christmas | online | fulfillment | ecommerce | shopping | holiday

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by Angela Cavallari Walker

SBC Fulfillment would like to welcome it's newest client, Cox Culinary Emporium. In this article, we will focus on those beautiful place settings through the eyes of a fulfillment company.  How does that elegant stemware find its way into the hands of party goers and guests? Here is the backstory to those special occasion settings.

A Seamless Process

Christmas is right around the corner, and fulfillment companies such as SBC are also gearing up. Take for instance that cocktail plate your coconut shrimp and dip are delicately resting on. What about that robust red wine that you are sipping in that beautifully-etched goblet? The process of getting those items into the hands of catering and party planners is accomplished through many solutions, including: kitting and assembly , packing, warehousing, order management, and customer service support . The first step involves the kitting and assembly process. Cox wanted the ability to focus on their core business without the distraction of having to organize and physically manage their inventory.

Their diverse items are ordered directly from the manufacturer and shipped to SBC where they are kitted and assembled . The kitting process refers to the act of picking parts or products from stock that require packaging. Items such as Cox's BPA-free LANITA WARE champagne flutes are picked by part number.  SBC's staff carefully packages each product and stores them in their 60,000 square feet of warehouse space. Cox is able to view product inventory such as their Clear Universal Utensil (an environmentally-friendly and elegant spork) at any time, from any computer with internet access.

Focusing on your business needs

Because Cox wanted to continue to market and grow their line of products, utilizing SBC's seasoned and knowledgeable customer service team was a must. By outsourcing this support, Cox can also avoid the expense of hiring and training a full customer support staff.

About the Client

Cox Culinary Emporium is an Atlanta-based company that serves up a line of LANITA WARE -a proprietary, dishwasher safe and BPA-free collection of plates, utensils and drink ware. Their extensive line of serving ware is casual enough for a barbeque but classy enough for a cocktail party.

To learn more about SBC Fulfillment and what they can do for your business click here

Tags: warehousing | packaging | holiday | Thanksgiving | outsourcing | fulfillment

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by Angela Cavallari Walker

Today's small business owners are turning to fulfillment outsourcing as a way to reduce their shipping costs, manage and control their inventory and streamline their processes. According to Brian Schoenbaechler, President of SBC Fulfillment, this not only gives merchants more control of shipping and packaging costs but allows owners to focus on increasing their bottom line. “Business owners want to spend more time on what they do best, which is running their business,” says Schoenbaechler.  Here are a few questions and answers to help navigate the best time and solution when seeking a fulfillment partner.

What is fulfillment outsourcing?
Simply stated, fulfillment outsourcing is the practice of using an outside vendor to store inventory and ship product to customers as orders are received. Other terms related to outsourcing fulfillment include: 3PL (third Party Logistics), outsourced warehousing and distribution centers. Over the years, fulfillment outsourcing has become a preferred method of managing back-office operations. Companies such as, SBC Fulfillment focus on handling this arduous task which can be costly and time-consuming.

Why not rent or build your own warehouse space?
According to Schoenbaechler, the estimated cost of renting and maintaining just 20,000 square feet of warehouse space can run as high as 100,000 annually. “This doesn't include other variables such as the liability of hiring employees to manage this space,” says Schoenbaechler.  Fulfillment companies are able to charge merchants a fixed cost for only the space that they use to store their inventory. Additionally, fulfillment companies typically offer larger warehouse space enabling merchants to expand and grow their business.

What role can a fulfillment network play in the world of Ecommerce?
Whether you are using USPS, FedEx, or UPS to deliver your goods your shipping was already being outsourced. Today, fulfillment companies are turning to technology to ease outsourcing for Ecommerce and traditional merchants. This “glass warehouse” concept gives businesses the ability to view their inventory, track and ship their orders all online from anywhere.  SBC has taken this technology a step further by offering a product called, Magento Connect - an application that allows current or new Magento customers to plug into SBC's warehouse management system.

When should a business consider outsourcing fulfillment?
Every business is different but all share the common goal of increasing productivity and profit. Here are some points to ponder when thinking of a good time to outsource.

Growth periods- As business sales increase so do does the need to be prepared to handle the volume without any hiccups.

Reducing costs- Outsourcing is a good way to view your current expenditures and cut your current costs.

Global growth- International growth can be risky. By outsourcing you assume less of that risk and are able to test the market without investing additional time and cost.

What should businesses look for when seeking a fulfillment company?
A good place to start would be through a referral. This could be a fellow business owner that you trust or through the Better Business Bureau .  Either way, you want to find a fulfillment partner that you can trust.  Here are a few other questions you should ask before making a decision.

Do you offer a trial period?  Before handing over your entire inventory see if the fulfillment company can provide a trial period for a smaller amount of inventory.

What software platform do they offer?  You will want to make sure that you are able to plug into their warehouse management system without the cost of purchasing software.

What is the location of their warehouse? Is the warehouse location/locations centrally located to where you will be shipping?

What are the terms and pricing of their contracts? Be sure to look for hidden costs and long-term contracts.

To learn more about fulfillment outsourcing or to obtain a quote click here

Tags: outsourcing | fulfillment | warehousing | ecommerce | georgia | magento

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by Angela Cavallari Walker

In a new study titled: “E-Commerce Trends for 1010” conducted by FFP Global, found that online businesses and retailers are more likely to use regional fulfillment companies.  According to the latest study, the largest cited reason for this trend is the lower shipping costs and the faster turnaround in delivering these products to consumers.

Regional fulfillment companies such as Atlanta-based,  SBC Fulfillment are able to offer low-cost shipping charges while increasing their clients'''' operations.  SBC''s SmartTurn Warehouse Management System is an invaluable tool that allows fulfillment customers to order, ship and track those orders all online from anywhere. “In talking with our customers, we found that technology played a big role in providing the most comprehensive fulfillment process”, says SBC President Brian Schoenbaechler.  SBC''s 60,000 square feet of warehouse space is strategically located near Hartsfield-Jackson International Airport and the heart of Atlanta''s busiest industrial park.

FFP projects that our current economic situation will continue to pressure online retailers into meeting the demands of deal-seeking consumers and faster shipping windows.

The study also found that fuel costs were a big driver for retailers to seek regional fulfillment providers.  For e-commerce companies this solves two problems: reducing fuel surcharges and increasing delivery times.  Another fulfillment trend that will continue includes the ability to drop-ship directly from manufactures to retailers'' customers.

In order to effectively drop-ship, retailers need a comprehensive order management and customer contact system that can seamlessly communicate with suppliers.  "We work closely with our merchants to ensure the most accuracy," says Schoenbaechler.

Customer service and mobile commerce will continue to play a role as regional fulfillment companies strive to meet these challenges.

To learn more about SBC Fulfillment click here

Tags: export | fulfillment | e-commerce | shipping | georgia | trends | outsourcing | import

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When Brian Schoenbaechler, President and CEO of SBC Fulfillment, was seeking a WMS (Warehouse Management System) he wanted a solution that would bring together two key technology components to his customers: collaboration and communication. “In talking with customers and prospects, they wanted to be able to see their inventory from anywhere,” says Schoenbaechler. This solution can be best described by SBC as a “glass warehouse” where clients are able to order, ship, track and view their entire inventory.

The solution? SmartTurn, an on demand inventory and warehouse management system with all the tools that businesses need to succeed from a fulfillment standpoint. As a small company, SBC Fulfillment needed to have high technology to position themselves as a leader in the industry.

The biggest deciding factors for SBC involved cost and a team that would be able to support their needs and their clients'' needs. “The setup process was so easy and seamless for us, and their technology team was very informed,” says Schoenbaechler.   The biggest impact for SBC has been the reaction from customers and prospects. The lower cost and higher functionality has allowed SBC to position themselves as a fulfillment solutions leader.  “Overall we are a better value to our customers.”

Recently, SBC expanded it''s offerings to include a Magento application. Magento is a powerful e-commerce platform that allows online merchants to begin and expand their growth. As SBC''s customers began moving their e-commerce to Magento, SBC set out to bridge the gap between their existing technology and SBC''s technological offerings allowing them to tie into SBC''s fulfillment services. The developed integration is called, Magento Connect- an easy integrable solution very similar to Apple''s popular iphone applications.

According to Schoenbaechler, rising energy costs are going to lead to more localized fulfillment and distribution. SmartTurn allows SBC''s customers to have several locations. “They have solved a lot of the challenges of multi-locations from the IT perspective.”

Click here to see a full interview with Brian Schoenbaechler on SmartTurn''s technology solutions

Tags: warehouse | fulfillment | atlanta | technology | outsourcing | ecommerce | magento

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Tags: fulfillment | distribution | atlanta | warehousing | import | export | outsourcing

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Tags: magento | application | fulfillment | outsourcing | georgia | packaging | supply chain

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by Angela Cavallari Walker

Local outdoors store The Gear Revival sets their sights on increasing its online sales through fulfillment company’s e-commerce offerings.

North by southeast

The Gear Revival specializes in selling new and refurbished outdoor equipment to enthusiasts at its retail Atlanta location and ships online orders all over the United States.

TGR virtually got its start in April of 2005 when founders Mitch Davis and David Kramer were looking for ways to recoup money from leftover outdoor product samples. At the time, Davis and Kramer were traveling salesmen hawking various outerwear to stores as far away as Seattle, Washington. “At the end of the selling season we were stuck with all these sample overcoats with no way to get our money back”, says Davis.

The idea came to them to unload their wares at a discounted rate on the popular reseller site, Ebay. They soon found themselves unable to keep up with the demand and in June 2006 their virtual store became a reality when The Gear Revival opened its brick-and-mortar doors in downtown Atlanta.

Back to their roots

For owner Mitch Davis an online presence is key when dealing with seasonal outdoor gear. “Part of it is the south has limited cold weather”, says Davis. Atlantans tend to be transplants from around the country and globe. Most will choose colder environments, be it their hometown or a vacation destination.

According to Davis, approximately 30% of their inventory is made up of gently-used and refurbished products varying from kayaks to backpacks. These second hand items add up to big savings for outdoor enthusiasts. To reach those out-of-state customers you need to have a strong e-commerce site. Davis, who has been unhappy with his current e-commerce software, was looking for better reporting and an easier way to process online credit card orders and tie in a shipping solution.

Expandable Solutions

SBC Fulfillment’s partnership with e-commerce software company Magento made it possible to provide the best possible solution to expand The Gear Revival’s online selling presence. SBC will be able to increase the security and ease of online credit card orders through Magento’s PayPal Merchant Pro product.

Additionally, SBC Fulfillment will streamline the effectiveness and accuracy of their online orders by setting up shipping through both UPS and the USPS. “We want to provide our clients with the best e-commerce shopping cart system in the industry,” says SBC Fulfillment CEO Brian Schoenbachler.

To learn more about SBC Fulfillment and their partnership with Magento click here

Tags: ecommerce | georgia | fulfillment | magento

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Tags: ecommerce | fulfillment

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Outsourcing your fulfillment needs just got easier with a new e-commerce website application called Magento Connect. Atlanta-based shipping and fulfillment company, SBC Fulfillment announced today that it would roll out this new application in September, which will allow current and potential customers who utilize Magento''s e-commerce sites to outsource their shipping and fulfillment services with one keystroke.

SBC Fulfillment and Magento collaborated to create a bridge for those that already use Magento''s e-commerce product, but are seeking ways to reduce their shipping and inventory costs through outsourcing. The application ties into SBC''S comprehensive Warehouse Management System, and allows clients to inventory, ship, track and manage their orders.

Typically, businesses would have shouldered the expenses associated with building their own data integration piece, and purchasing/managing the WMS or warehouse management system.

According to SBC President and CEO, Brian Schoenbachler, this application is very similar to computer and software company Apple''s app store, but with no additional cost to companies that outsource their fulfillment services to SBC. "The purpose of the connector is to make us the most Magento-friendly fulfillment house on the internet", says Schoenbachler.

SBC e-commerce and fulfillment client, Nature''s Cradle Foods is the first business to go live with this exciting new technology and Brian couldn''t be more thrilled with the results. "This application will make it easier than ever for customers to integrate their fulfillment services."

For companies that need an e-commerce site built, SBC Fulfillment could create one using Magento''s state-of-the-art e-commerce platform. Magento''s features include: marketing and promotions tools, reporting, search engine optimization (URLs and Google site map), site management, catalog management/browsing, mobile commerce (iphone optimization), and checkout and payment management.

To learn more about Magento and this new application Click Here

Tags: magento | fulfillment | outsourcing | ecommerce | georgia

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Are Supply Chains Becoming More Regional?

Tags: operations | supply chain | fulfillment | georgia

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by Angela Cavallari Walker

You may have heard of longtime SBC Fulfillment client Hal Leonard-literally! For the past 60 years they have been putting sheet music and instructional books into the hands of eager students young and old alike.

Headquartered in Milwaukee, Wisconsin this company got it''s start in the late 1930s when brothers Harold "Hal" Edstrom, Everett Edstrom, and close friend Roger Busdicker formed a successful dance band. The Edstroms'' father was not thrilled about the prospect of his sons becoming traveling musicians, so Hal and Everett decided to merge their names and became known as the Hal Leonard band. The name not only stuck for the band, but for band leader Everett as well.

Eventually the Hal Leonard Band broke up, and then in 1947 after a successful run at directing high school bands Hal and Roger formed the Hal Leonard print and publishing company. It was their talent for orchestrating mainstream musical hits into school band arrangements that got the attention of other band directors throughout the United States.

Today, Hal Leonard''s printed books and music materials are sold in 65 countries and 7,500 stores and distributors throughout the United States and Canada. Since 1998 SBC Fulfillment has been the state depository and a distributor in Georgia for Hal Leonard.

Throughout the summer months, SBC Fulfillment warehouses, inventories, and ships these textbooks to classrooms in Georgia before the start of the school year. And for students that is music to their ears.

Tags: warehousing | georgia | Education | fulfillment

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SBC Fulfillment would love to be your Georgia Depository!

Southern Book Company differentiates itself from the other Textbook Depositories in the State of Georgia based on our Exceptional Level of Service. We pride ourselves not on being the biggest depository, but on being “The Easiest to do business with…”

Educational publishers interested in bidding textbooks, software, and other media in Georgia often find our many years of experience working with the Georgia Department of Education to be very helpful. By coaching publishers through the adoption process, we have achieved an excellent reputation in the Textbook Publishing Industry as a friend of Publishers and Education Administrators. Georgia’s bid specifications and regulations sometimes appear quite stringent and demanding. SBC Fulfillment helps publishers take the worry and headaches out of the textbook evaluation process.

Georgia law specifies that all publishers wishing to do business with the Georgia Department of Education must warehouse their textbooks and materials within the state or ship to Georgia schools free of charge. SBC Fulfillment acts as the exclusive textbook depository in Georgia for University of Georgia Carl Vinson Institute of Government, Alfred Publishers, Hal Leonard Corporation, Santillana USA, REI America Inc., Warner Bros. Publications, and William H. Sadlier.

SBC Fulfillment is the only “full service” depository in Georgia to retrieve non-adopted textbook samples at the district level. We are the only depository guaranteeing delivery of Georgia Textbook Evaluation Samples for our contracted publishers. No project is too big or too small for our Georgia distribution centers.

Here is the link to the list of depositories in the State of Georgia.

Tags: georgia | fulfillment | Education | warehousing

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After traveling over 1,500 miles and carrying a total of 709 boxes, the 2009 Georgia State Site Deliveries have finally come to an end. This year SBC Fulfillment assisted 17 different publishers by delivering and setting up their materials at each of the 13 sites scattered around the state. The deliveries began on Monday June 22^nd and ended the following Friday. The week proved a great success and was executed smoothly (other than the occasional under-sized table).

SBC Fulfillment received materials from publishers all across the nation. After receiving the materials, SBC sorted them by site and by publisher. Once all materials were received, they were staged by site for delivery. SBC had two teams to go out on the deliveries, each carrying one-two sites to the predetermined locations. The routes were coordinated in a manner that minimized the time and distance traveled. The drivers used GPS and other mapping technologies to take them from site to site.

At each site, the materials were taken out of their boxes and setup for display. “Each publisher’s materials were setup as if they were our own” says Andy Whitaker, Project Manager for the Georgia State Site Deliveries. It took an average of approximately two hours per site to deliver and setup all materials. Before the week of the deliveries, SBC did a mock-setup of the materials for each publisher to eliminate any surprises and to ensure that the materials were setup in a uniform manner at each site. Of course, some creativity had to be used at certain sites due to space constraints.

SBC Fulfillment continues to be a low-cost, high-quality service provider to all publishers. If you were not on board for the GA State Site Deliveries this year, be sure to sign up next year!

SBC Fulfillment also offers other services such as assembling of sample boxes, sample distributions, book retrievals, product storage, and sample box retrofitting.

Tags: fulfillment | operations | warehousing | georgia

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The 2009 Georgia Textbook Submissions evaluation period is coming to an end. The dates set for retrievals from the Evaluation Sites are for the week of July 20^th – July 24^th. SBC Fulfillment will be offering retrieval services to all publishers. SBC would retrieve all materials remaining at each of the sites and coordinate the returns to each publisher.

SBC Fulfillment offers these services at the rate of $9 per box per site, with a minimum fee of $50 per site. If you wish to be added to the list, please contact Andy Whitaker at 678.370.0776 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

for an estimate.

Tags: Education | outsourcing | georgia | operations | fulfillment

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Tags: operations | fulfillment | outsourcing | warehousing

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I read this grat article today on "How to select a 3PL." It is written by David Blanchard.

Link

Here is a summary

Before selecting a third-party logistics provider (3PL), Marc Tanowitz, principal with Pace Harmon, an outsourcing advisory services firm, suggests that manufacturers consider these five fundamentals:

Know Your Demand

Master (and Own) the Forecast

Set Clear and Fair Expectations

Measure Business Impact

Tags: outsourcing | fulfillment | operations | warehousing | supply chain

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