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Multi-Store, Multi-Channel Retailing with Magento Style

Today, there are countless ways to sell your products online. There are countless systems for e-commerce shopping carts. The key to e-commerce is not getting your products on the internet. The key is getting customers to your site and buying products. If you have an e-commerce site, have you maximized your visibility to search engines for each of your specific categories of products?

Search engines are increasingly focused on content. However the content must be good, relevant content. Today, you are increasingly seeing companies segmenting their markets with more specific websites. For instance take a look at the plethora of sites offer by the company that started as Back Country . Depending on the specifics of what you are trying to sell, in many cases it can be much more beneficial to launch and operate several highly focused e-commerce sites; each narrowly focused on a specific category of products. This approach allows search engines such as Google to really narrow down and closely associate your site with the products offered for better search engine listings. Instead of only loosely identifying your site with several relatively unrelated categories, you can launch multiple sites, each with their specific niche brand.

See the following video interview from Internet Retailer 2008, where Roy Rubin, CEO of Varien explains the benefits of multi-store retailing, and how Magento Commerce fits into the picture:

If setting up and operating just one e-commerce store seems daunting enough, fear not! The Magento e-commerce platform greatly eases the burden of operating multiple stores; all from one single setup.

If you are interested in expanding your business and effectively leveraging multiple

e-commerce storefronts to increase sales, contact us here or give us a call at 866-979-4170

skilled and experienced in walking you through the whole process from correctly analyzing your current markets, to planning and executing a highly-effective advertising campaign, and setting up and operating an effective, customized Magento e-commerce platform.